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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Daily Archives: March 29, 2019

Mar292019

Strategy Myth #2: Strategy Equals Planning

Strategic Planning, Strategy, Strategy MythsLeave a comment

Strategy has a hard time. In this volatile, uncertain, complex and ambiguous (VUCA) world, it is increasingly questioned what strategy should look like and whether it is still useful in the first place. Looking at the core functions of strategy, the latter is most certainly the case. We need strategy more than ever. However, not the kind…

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Email: jk@kraaijenbrink.com
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