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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Daily Archives: April 23, 2019

Apr232019

Why The i3’s Success Is Bad News For BMW

Alignment, Companies, StrategyLeave a comment

The BMW i3 is a great electric car. I owned one for over two years and enjoyed it very much. With its distinct looks and suicide doors it is a bit extravagant perhaps. And its range and size aren’t exactly generous for 2019 standards. But it is well-designed, well-crafted and driving it is a fantastic experience. Just read a…

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