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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Daily Archives: September 3, 2019

Sep32019

Looking For A Blue Ocean Strategy? Consider These Three Risks

Critique, Models and Tools, StrategyLeave a comment

For many companies—both startups and incumbents—the panacea of strategy is to create an entirely new market without competition. This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today. And given that their recent…

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