For many companies—both startups and incumbents—the panacea of strategy is to create an entirely new market without competition. This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today. And given that their recent…
In this age of social media and information overload we easily stress out and go bananas. Reclaim your calm and confident self with this book. Don’t wait. Get started now with the first step.
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