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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Daily Archives: September 17, 2019

Sep172019

Why The End Of The i3 Is Good News For BMW

Alignment, Companies, StrategyLeave a comment

On September 15 BMW confirmed to the Financial Times that there will be no successor to their electric i3 and i8 models. Even though the model will still be sold, BMW’s sales and marketing chief Pieter Nota explains, there is no specific successor plan anymore. This confirms what BMW’s head of R&D Klaus Frohlich already…

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