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Jeroen Kraaijenbrink
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Daily Archives: November 11, 2019

Nov112019

Does A Country Need A Logo? (And Is This One Worth $220,000?)

Strategy, Value CreationLeave a comment

From November 11, 2019, the Netherlands has a new and official logo. Instead of the old informal drawing of a tulip with the word “Holland,” the new logo combines the letters NL with a stylized tulip and the word “Netherlands” in one of eight languages (see below). As with any public expenditure, the new logo…

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