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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Daily Archives: December 10, 2019

Dec102019

What The 3Ps Of The Triple Bottom Line Really Mean

Strategy, SustainabilityLeave a comment

This year it is 25 years ago that John Elkington coined the “Triple Bottom Line” of People, Planet and Profit (also known as the 3Ps, TBL or 3BL). Up to today it is still gaining popularity and it has become part of everyday business language. All reason to be satisfied, one would think. However, despite…

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