My Books

To learn how to thrive in a world of too much, my books are a good starting point. They offer practical, step-by-step support to help you adapt while keeping you focused on who you are.

The Strategy Handbook, Part 1: Strategy Generation

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.

  • Five-step, focused approach to generate executable strategy in an iterative, step-by-step manner.
  • The Strategy Sketch: Visual approach to understanding, discussing, generating, assessing and formulating strategy.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Various strategy generation formats to inspire you how to apply the five steps of strategy generation in practice

1. Motivation

2. Getting ready

3. Step 1: Activating key stakeholders

4. Step 2: Mapping strategy

Stepping back for a moment

5. Step 3: Assessing strategy

6. Step 4: Innovating strategy

7. Step 5: Formulating strategy

8. Strategy generation formats

Afterword

Click the image for a preview of the book.

The Strategy Sketch is a visual tool that contains the ten most important elements of strategy, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to understand, discuss and generate strategy.

Summary

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.

Key Features
  • Five-step, focused approach to generate executable strategy in an iterative, step-by-step manner.
  • The Strategy Sketch: Visual approach to understanding, discussing, generating, assessing and formulating strategy.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Various strategy generation formats to inspire you how to apply the five steps of strategy generation in practice
Table of Contents

1. Motivation

2. Getting ready

3. Step 1: Activating key stakeholders

4. Step 2: Mapping strategy

Stepping back for a moment

5. Step 3: Assessing strategy

6. Step 4: Innovating strategy

7. Step 5: Formulating strategy

8. Strategy generation formats

Afterword

Preview

Click the image for a preview of the book.

Tools

The Strategy Sketch is a visual tool that contains the ten most important elements of strategy, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to understand, discuss and generate strategy.

The Strategy Handbook, Part 2: Strategy Execution

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and more seasoned executives, managers and entrepreneurs.

  • Four-step approach to execute strategy in an engaging, step-by-step manner, centered on a dynamic Strategy Backlog.
  • The Organizational Map: Visual approach to discovering, evaluating and solving key organizational execution challenges.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Structured support in tailoring the strategy process to the particular needs of your organization.

1. Motivation

2. Getting ready

3. Step 1: Bridging gaps

Stepping back for a moment

4. Step 2: Organizing strategy

Stepping back again

5. Step 3: Planning strategy

6. Step 4: Realizing strategy

7. Shaping the strategy process

Afterword

Click the image for a preview of the book.

The Organizational Map is a visual tool that contains the ten most important elements of an organization, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to diagnose organizational issues and design organizations.

Summary

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and more seasoned executives, managers and entrepreneurs.

Key Features
  • Four-step approach to execute strategy in an engaging, step-by-step manner, centered on a dynamic Strategy Backlog.
  • The Organizational Map: Visual approach to discovering, evaluating and solving key organizational execution challenges.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Structured support in tailoring the strategy process to the particular needs of your organization.
Table of Contents

1. Motivation

2. Getting ready

3. Step 1: Bridging gaps

Stepping back for a moment

4. Step 2: Organizing strategy

Stepping back again

5. Step 3: Planning strategy

6. Step 4: Realizing strategy

7. Shaping the strategy process

Afterword

Preview

Click the image for a preview of the book.

Tools

The Organizational Map is a visual tool that contains the ten most important elements of an organization, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to diagnose organizational issues and design organizations.