My Books

To learn how to thrive in a world of too much, my books are a good starting point. They offer practical, step-by-step support to help you adapt while keeping you focused on who you are.

No More Bananas: How to Keep Your Cool in the Collective Madness

In this age of social media, fake news, individualism and information overload, the certainties we relied on in the past are gone. In our quest for assurance and support, the only seemingly dependable pillar left is other people. So we look to them. But they are unsettled too. And by looking to them, we create and perpetuate our own vicious stress-cycle. As a result, we lose our sensible selves. And we go bananas.

But there is good news. If we look around us, there are people who withstand the collective lunacy and stay grounded. They do something that most of us have a hard time doing: they stay themselves. And the best news is that what they can do, you can do too. It doesn’t require any special talents or supernatural powers. It only requires doing.

In this amiable, open and accessible book, Jeroen Kraaijenbrink takes you on his personal journey out of Bananaland. Drawing from cognitive psychology, martial arts, Saint Benedict, personal experience, and a wide range of other sources, the book offers a nine-step approach with some remarkably practical advice for keeping a cool head in the collective lunacy.

  • Nine-step practical process to guide you out of Bananaland in a step-by-step way.
  • Forty-five remedies that you can easily apply one by one to get rid of your bananas.
  • Numerous examples showing you how I and others have said goodbye to their bananas.
  • Packed with no-nonsense advice that helps you reclaim your calm and confident self.
  • Scientific and historical Insights into how bananas we are going and why.

Preface

Part 1: Problems

Chapter 1: We Are Going Bananas

Chapter 2: How Bananas Are We?

Chapter 3: The Science of Bananas

Part 2: Solutions

Chapter 4: Leaving Bananaland

Chapter 5: Step 1: Calm Down

Chapter 6: Step 2: Let Go

Chapter 7: Step 3: Take Responsibility

Chapter 8: Step 4: Dethrone Yourself

Chapter 9: Step 5: Build Character

Chapter 10: Step 6: Detox Yourself

Chapter 11: Step 7: Get Organized

Chapter 12: Step 8: Think Sensibly

Chapter 13: Step 9: Pay Attention

No More Bananas!

Click the image for a preview of the book.

I’ve created a handy one-page printable map containing all nine steps and 45 remedies of the book. This map serves as a reminder that can help you stay constantly alert not to go bananas. And if you tend to go bananas about something, you can look at the map to find the right remedy. I recommend printing it and put it at a place where you see it every day.

Summary

In this age of social media, fake news, individualism and information overload, the certainties we relied on in the past are gone. In our quest for assurance and support, the only seemingly dependable pillar left is other people. So we look to them. But they are unsettled too. And by looking to them, we create and perpetuate our own vicious stress-cycle. As a result, we lose our sensible selves. And we go bananas.

But there is good news. If we look around us, there are people who withstand the collective lunacy and stay grounded. They do something that most of us have a hard time doing: they stay themselves. And the best news is that what they can do, you can do too. It doesn’t require any special talents or supernatural powers. It only requires doing.

In this amiable, open and accessible book, Jeroen Kraaijenbrink takes you on his personal journey out of Bananaland. Drawing from cognitive psychology, martial arts, Saint Benedict, personal experience, and a wide range of other sources, the book offers a nine-step approach with some remarkably practical advice for keeping a cool head in the collective lunacy.

Key Features
  • Nine-step practical process to guide you out of Bananaland in a step-by-step way.
  • Forty-five remedies that you can easily apply one by one to get rid of your bananas.
  • Numerous examples showing you how I and others have said goodbye to their bananas.
  • Packed with no-nonsense advice that helps you reclaim your calm and confident self.
  • Scientific and historical Insights into how bananas we are going and why.
Table of Contents

Preface

Part 1: Problems

Chapter 1: We Are Going Bananas

Chapter 2: How Bananas Are We?

Chapter 3: The Science of Bananas

Part 2: Solutions

Chapter 4: Leaving Bananaland

Chapter 5: Step 1: Calm Down

Chapter 6: Step 2: Let Go

Chapter 7: Step 3: Take Responsibility

Chapter 8: Step 4: Dethrone Yourself

Chapter 9: Step 5: Build Character

Chapter 10: Step 6: Detox Yourself

Chapter 11: Step 7: Get Organized

Chapter 12: Step 8: Think Sensibly

Chapter 13: Step 9: Pay Attention

No More Bananas!

Preview

Click the image for a preview of the book.

Tools

I’ve created a handy one-page printable map containing all nine steps and 45 remedies of the book. This map serves as a reminder that can help you stay constantly alert not to go bananas. And if you tend to go bananas about something, you can look at the map to find the right remedy. I recommend printing it and put it at a place where you see it every day.

The Strategy Handbook, Part 1: Strategy Generation

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.

  • Five-step, focused approach to generate executable strategy in an iterative, step-by-step manner.
  • The Strategy Sketch: Visual approach to understanding, discussing, generating, assessing and formulating strategy.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Various strategy generation formats to inspire you how to apply the five steps of strategy generation in practice

1. Motivation

2. Getting ready

3. Step 1: Activating key stakeholders

4. Step 2: Mapping strategy

Stepping back for a moment

5. Step 3: Assessing strategy

6. Step 4: Innovating strategy

7. Step 5: Formulating strategy

8. Strategy generation formats

Afterword

Click the image for a preview of the book.

The Strategy Sketch is a visual tool that contains the ten most important elements of strategy, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to understand, discuss and generate strategy.

Summary

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.

Key Features
  • Five-step, focused approach to generate executable strategy in an iterative, step-by-step manner.
  • The Strategy Sketch: Visual approach to understanding, discussing, generating, assessing and formulating strategy.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Various strategy generation formats to inspire you how to apply the five steps of strategy generation in practice
Table of Contents

1. Motivation

2. Getting ready

3. Step 1: Activating key stakeholders

4. Step 2: Mapping strategy

Stepping back for a moment

5. Step 3: Assessing strategy

6. Step 4: Innovating strategy

7. Step 5: Formulating strategy

8. Strategy generation formats

Afterword

Preview

Click the image for a preview of the book.

Tools

The Strategy Sketch is a visual tool that contains the ten most important elements of strategy, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to understand, discuss and generate strategy.

The Strategy Handbook, Part 2: Strategy Execution

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and more seasoned executives, managers and entrepreneurs.

  • Four-step approach to execute strategy in an engaging, step-by-step manner, centered on a dynamic Strategy Backlog.
  • The Organizational Map: Visual approach to discovering, evaluating and solving key organizational execution challenges.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Structured support in tailoring the strategy process to the particular needs of your organization.

1. Motivation

2. Getting ready

3. Step 1: Bridging gaps

Stepping back for a moment

4. Step 2: Organizing strategy

Stepping back again

5. Step 3: Planning strategy

6. Step 4: Realizing strategy

7. Shaping the strategy process

Afterword

Click the image for a preview of the book.

The Organizational Map is a visual tool that contains the ten most important elements of an organization, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to diagnose organizational issues and design organizations.

Summary

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and more seasoned executives, managers and entrepreneurs.

Key Features
  • Four-step approach to execute strategy in an engaging, step-by-step manner, centered on a dynamic Strategy Backlog.
  • The Organizational Map: Visual approach to discovering, evaluating and solving key organizational execution challenges.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Structured support in tailoring the strategy process to the particular needs of your organization.
Table of Contents

1. Motivation

2. Getting ready

3. Step 1: Bridging gaps

Stepping back for a moment

4. Step 2: Organizing strategy

Stepping back again

5. Step 3: Planning strategy

6. Step 4: Realizing strategy

7. Shaping the strategy process

Afterword

Preview

Click the image for a preview of the book.

Tools

The Organizational Map is a visual tool that contains the ten most important elements of an organization, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to diagnose organizational issues and design organizations.