Making Your Strategy More Agile? Consider These Risks

It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organizations should focus on agile strategy, thereby realizing a dynamic and continuous stream of short-term advantages. But is this really a good idea? Does making strategy more agile help? And…

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Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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Strategy In A Volatile World

Traditionally, strategy is about making long-term plans and identifying the actions and resources that are needed for realizing those plans. Such a straightforward definition of strategy might have worked for a long time, but it doesn’t really work anymore in today’s volatile, uncertain, complex and ambiguous (VUCA) world. After all, how can you make reliable long-term plans…

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