Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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Strategy In A Volatile World

Traditionally, strategy is about making long-term plans and identifying the actions and resources that are needed for realizing those plans. Such a straightforward definition of strategy might have worked for a long time, but it doesn’t really work anymore in today’s volatile, uncertain, complex and ambiguous (VUCA) world. After all, how can you make reliable long-term plans…

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