How This Company Takes Sustainability To The Next Level—With Toilet Paper

With sustainability getting higher on the agendas of companies and governments, the importance of inspiring, illuminating examples increases—especially in the light of this week’s UN Climate Change Conference in Madrid (COP25). In virtually every industry you have them: companies that are far ahead of the curve in taking sustainability seriously and integrating it into the…

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The Single Question That Every Strategy Should Answer

In one sense, strategy is very complex. As discussed in my previous article, strategy consists of no less than ten elements that are all related, constantly changing and even complex in and of themselves. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in today’s VUCA market conditions. In another sense,…

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The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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