The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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Why Fit Beats Best Practice

In business we are fond of best practices. We study successful companies, distill key lessons from how they have done it and try to adopt those as best practices in our organizations. This is how best-selling books like “In Search Of Excellence” (Peters & Waterman), “Good To Great” (Collins) and “Blue Ocean Strategy” (Kim & Mauborgne)…

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Why Is Primark So Successful? The Power Of Alignment

Last week, on January 17 2019, Primark announced its Q1 results to January 5. As these results show, the company is doing well. Their sales grew 4 percent compared to last year and both their market share and operating profit margins increased. These are not isolated quarterly results. Of course, like other retailers, last year’s unseasonal weather and exchange…

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