The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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EasyJet Vs. Ryanair: How Low Can Low Cost Go?

For a while already, the airline industry is suffering. This hits not only the traditional full service airlines, but also the low-cost carriers that challenge them. This has led to various profitably warnings, bankruptcies and industry-wide drops of share price over the last years. As Europe’s most dominant low-cost carriers, also easyJet and Ryanair suffer. Fuel…

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Why Is Primark So Successful? The Power Of Alignment

Last week, on January 17 2019, Primark announced its Q1 results to January 5. As these results show, the company is doing well. Their sales grew 4 percent compared to last year and both their market share and operating profit margins increased. These are not isolated quarterly results. Of course, like other retailers, last year’s unseasonal weather and exchange…

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