Strategy In The Age Of Too Much: Why Google Maps Is Better Than SWOT

We live in a time of abundance. Abundance of choices, abundance of stuff, abundance of opportunities, abundance of aspirations, abundance of technologies, and above all, abundance of data and information. There is just so much coming on our path that we have no idea anymore what to pay attention to and which choices to make. We…

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Strategy In A Complex World

Strategy as we know it, is all about simplicity. Organizations are supposed to choose from three or four generic strategies, come up with simple, preferably one-phrase mission and vision statements and ideally have one key objective to which everything else contributes. Furthermore, the strategy toolbox is full of simple models and two-by-two matrices  – SWOT, BCG matrix, growth matrix,…

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What Does VUCA Really Mean?

Throughout the past decades we find numerous terms in the popular business press and academic literature that refer to an increasing inability to grasp the world and deal with the things happening around us. Examples include uncertainty, turbulence, rapid change, dynamism, disruption, complexity, hyper-competition, high-velocity markets and flux. For a couple of years, the notion of…

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