Starting Your Strategy With ‘Why’? Consider These Risks Too

For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…

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Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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