Why Digital Strategies Fail: Six Pitfalls To Avoid When Going Digital
In a recent McKinsey Quarterly article, Jacques Bughin, Tanguy Catlin, Martin Hirt and Paul Willmott of McKinsey wrote an article on “Why Digital Strategies Fail.” In that article they describe five pitfalls that explain why so many companies fail to realize the benefits of going digital that were aspired and hoped for. I briefly summarize…