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Jeroen Kraaijenbrink
Strategy writer, speaker, trainer and advisor
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Category Archives: Data

Nov222019

Why Digital Strategies Fail: Six Pitfalls To Avoid When Going Digital

Alignment, Data, Strategy, Strategy ProcessLeave a comment

In a recent McKinsey Quarterly article, Jacques Bughin, Tanguy Catlin, Martin Hirt and Paul Willmott of McKinsey wrote an article on “Why Digital Strategies Fail.” In that article they describe five pitfalls that explain why so many companies fail to realize the benefits of going digital that were aspired and hoped for. I briefly summarize…

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May102019

Strategy Myth #8: Strategy Derives From Data

Critique, Data, StrategyLeave a comment

To make progress with the way we generate and execute strategy in our organizations, it is crucial to have a realistic picture of what strategy is and what it can and cannot do. Trivial as this may sound, it is unfortunately worthwhile saying because the way we think about strategy is hindered for decades already by ten…

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If you’d like to get in touch with me about working with you or your organization, about speaking or giving a seminar, or just to get acquainted:

Email: jk@kraaijenbrink.com
Call: +31(0)6 531 631 04
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