In this series of articles on the ten myths of strategy I intend to break the ten strongest myths about strategy that circulate today—and for a long time already. The main reason is that breaking these myths can help the field move forward. After all, as long we we are clung to false beliefs, we can’t…
Learning is the motor of progress. Over time, new insights emerge that replace older ones. This is how we mature from kids to adults, how companies develop and grow and how science works. But it hardly applies to the field of strategy. Of course new insights have appeared over the years. But the level of actual…
I started my previous article on The Ten Myths Of Strategy with stating that strategy is a mess. That is not just my own observation. A recent study by Strategy&, PwC’s strategy consulting practice, shows that our Chief Strategy Officers (CSOs) think the same. And if anyone would know, it is our CSOs, right? For…
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