Starting Your Strategy With ‘Why’? Consider These Risks Too

For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…

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Moving From Strategy To Execution? Consider These Risks Too

Recognizing that long-term planning doesn’t work anymore in a VUCA world, it is oftentimes argued that more attention should be given to the execution of strategy rather than only its generation. But, like the idea that your strategy should be more agile, we can question whether this is a good idea. Should strategy really move towards…

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Making Your Strategy More Agile? Consider These Risks

It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organizations should focus on agile strategy, thereby realizing a dynamic and continuous stream of short-term advantages. But is this really a good idea? Does making strategy more agile help? And…

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Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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