For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…
Recognizing that long-term planning doesn’t work anymore in a VUCA world, it is oftentimes argued that more attention should be given to the execution of strategy rather than only its generation. But, like the idea that your strategy should be more agile, we can question whether this is a good idea. Should strategy really move towards…
It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organizations should focus on agile strategy, thereby realizing a dynamic and continuous stream of short-term advantages. But is this really a good idea? Does making strategy more agile help? And…
The ideas about what strategy is and how to generate and execute it have hardly changed over the past four decades. This is a problem because the world has changed. And it is even more of a problem because research shows consistent low success rates in strategy. So, why do we keep on approaching strategy…
In most organizations it is leaders who are responsible for setting out the organization’s strategy. Because of their position at the top, they have insights and oversight that others in the organization don’t have. Furthermore they have the power and capabilities to make sure that the rest of the organization conforms to the strategy. Therefore, leaders…
If you think about the way strategy has been taught and practiced over the past decades, opera is quite an accurate metaphor. Like opera, traditional strategy is about preparation, planning and perfection and it is a bit of an elitist thing with grandeur being strived for. Opera can be beautiful. But maybe it is not the…
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