Starting Your Strategy With ‘Why’? Consider These Risks Too

For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…

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Moving From Strategy To Execution? Consider These Risks Too

Recognizing that long-term planning doesn’t work anymore in a VUCA world, it is oftentimes argued that more attention should be given to the execution of strategy rather than only its generation. But, like the idea that your strategy should be more agile, we can question whether this is a good idea. Should strategy really move towards…

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Making Your Strategy More Agile? Consider These Risks

It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organizations should focus on agile strategy, thereby realizing a dynamic and continuous stream of short-term advantages. But is this really a good idea? Does making strategy more agile help? And…

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Why Self-Help Books Don’t Work (And How To Nevertheless Benefit From Them)

Two weeks ago I launched my first so-called self-help book: No More Bananas: How to Keep Your Cool in the Collective Madness. It is a book that offers practical advice for staying calm and confident in today’s stressful world of social media and information overload. Even though very well-intended, I realize that its effect may be quite limited.…

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Accenture Report Shows: The Large Majority Of Leaders Use Just Half Their Brain

Last month, Accenture published an interesting report, carrying the title “Striking Balance with Whole-Brain Leadership.” The gist of that report: leaders need to dramatically increase the use of the right part of their brain—the part allowing us to be creative, empathetic, self-aware and use our intuition and holistic thinking. Why? First, because today’s volatile, uncertain,…

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The Single Question That Every Strategy Should Answer

In one sense, strategy is very complex. As discussed in my previous article, strategy consists of no less than ten elements that are all related, constantly changing and even complex in and of themselves. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in today’s VUCA market conditions. In another sense,…

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The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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