The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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PwC Report Shows: Why Leaders Can’t Make Strategy On Their Own

In most organizations it is leaders who are responsible for setting out the organization’s strategy. Because of their position at the top, they have insights and oversight that others in the organization don’t have. Furthermore they have the power and capabilities to make sure that the rest of the organization conforms to the strategy. Therefore, leaders…

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