How To Bring Sustainability To The Masses: Tony’s Chocolonely’s Impact Strategy

Tony’s Chocolonely is a Dutch chocolate manufacturer producing wildly exotic chocolate with flavours like “dark milk pretzel toffee,” “white raspberry popping candy” and, my favourite, “milk caramel sea salt.” They are not an ordinary chocolate producer. Their primary goal is not financial success. As it says on every chocolate bar, their goal is “towards 100%…

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How To Turn Sustainability Into A Winning Strategy—A Trojan Horse Approach

Business contributions to the Sustainable Development Goals (SDGs) are far from being on track, a recent global CEO study by the United Nations Global Compact and Accenture Strategy shows. At the time of formulating the 2030 Agenda for Sustainable Development in 2015, 90% of CEOs said they were personally committed to ensuring that their companies lead on the…

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Is The New HP Elite Dragonfly The World’s Most Sustainable Laptop?

This week, HP launched its new Elite Dragonfly laptop. Even though its low weight and specs are a significant move forward compared to earlier models, it deserves attention for another reason. As HP claims, it is the world’s first PC made with “ocean-bound” plastics—plastics collected from river-sides, beaches and shores that would otherwise end up…

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Starting Your Strategy With ‘Why’? Consider These Risks Too

For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…

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