Moving From Strategy To Execution? Consider These Risks Too

Recognizing that long-term planning doesn’t work anymore in a VUCA world, it is oftentimes argued that more attention should be given to the execution of strategy rather than only its generation. But, like the idea that your strategy should be more agile, we can question whether this is a good idea. Should strategy really move towards…

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Making Your Strategy More Agile? Consider These Risks

It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organizations should focus on agile strategy, thereby realizing a dynamic and continuous stream of short-term advantages. But is this really a good idea? Does making strategy more agile help? And…

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Why Self-Help Books Don’t Work (And How To Nevertheless Benefit From Them)

Two weeks ago I launched my first so-called self-help book: No More Bananas: How to Keep Your Cool in the Collective Madness. It is a book that offers practical advice for staying calm and confident in today’s stressful world of social media and information overload. Even though very well-intended, I realize that its effect may be quite limited.…

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Accenture Report Shows: The Large Majority Of Leaders Use Just Half Their Brain

Last month, Accenture published an interesting report, carrying the title “Striking Balance with Whole-Brain Leadership.” The gist of that report: leaders need to dramatically increase the use of the right part of their brain—the part allowing us to be creative, empathetic, self-aware and use our intuition and holistic thinking. Why? First, because today’s volatile, uncertain,…

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The Single Question That Every Strategy Should Answer

In one sense, strategy is very complex. As discussed in my previous article, strategy consists of no less than ten elements that are all related, constantly changing and even complex in and of themselves. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in today’s VUCA market conditions. In another sense,…

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The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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Strategy Myth #10: Strategy Should Be Formulated

This is the last article in a series on the ten myths of strategy. As argued in previous articles, the field of strategy suffers from ten strong myths that have been hindering progress for a couple of decades. In those articles, I have summarized and evaluated each myth one by one. In this article, I close this series by breaking…

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The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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