The Six Functions Of Strategy

It is quite popular to question the role of strategy in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Strategy under such challenging conditions is pointless, so the argument goes, because things change so fast and are so uncertain that any strategy is outdated as soon as it is formulated. And the world is too complex and ambiguous to…

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What Does VUCA Really Mean?

Throughout the past decades we find numerous terms in the popular business press and academic literature that refer to an increasing inability to grasp the world and deal with the things happening around us. Examples include uncertainty, turbulence, rapid change, dynamism, disruption, complexity, hyper-competition, high-velocity markets and flux. For a couple of years, the notion of…

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