Strategy In The Age Of Too Much: Why Google Maps Is Better Than SWOT

We live in a time of abundance. Abundance of choices, abundance of stuff, abundance of opportunities, abundance of aspirations, abundance of technologies, and above all, abundance of data and information. There is just so much coming on our path that we have no idea anymore what to pay attention to and which choices to make. We…

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Strategy In An Ambiguous World

This is the last in a series of four articles on what strategy should look like in a world that is volatile, uncertain, complex and ambiguous (VUCA). In the previous three articles I outlined the demands put on strategy by a world that is volatile, uncertain and complex. In this last article I close this discussion with outlining how your…

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Strategy In An Uncertain World

In a world that is characterized by volatility, uncertainty, complexity and ambiguity (VUCA), we can question whether the idea of strategy as we have known it for long is still valid. After all, under such challenging conditions, it is far from obvious that long-term plans, objectives and systematic analysis still serve their purpose. And if…

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What Does VUCA Really Mean?

Throughout the past decades we find numerous terms in the popular business press and academic literature that refer to an increasing inability to grasp the world and deal with the things happening around us. Examples include uncertainty, turbulence, rapid change, dynamism, disruption, complexity, hyper-competition, high-velocity markets and flux. For a couple of years, the notion of…

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