Starting Your Strategy With ‘Why’? Consider These Risks Too

For already a decade, Simon Sinek’s book “Start with Why” and his “Golden Circle” are wildly popular. Millions have bought the book and tens of millions have watched Sinek’s TED talks over the past years. Furthermore, looking at all the four and five-star ratings, reviews and testimonials, Sinek’s ideas are appreciated too. Despite this great uptake—and also because…

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The Single Question That Every Strategy Should Answer

In one sense, strategy is very complex. As discussed in my previous article, strategy consists of no less than ten elements that are all related, constantly changing and even complex in and of themselves. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in today’s VUCA market conditions. In another sense,…

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The 10 Ingredients That Every Strategy Should Have

In a recent post, I asked the overly pretentious question “What Does Strategy Really Mean?” and I answered this question by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition tells you that a strategy explains how an organization creates value for its customers in a way that is distinct from its…

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The Secret Of Coolblue’s Success? Their Tagline

Coolblue is a Rotterdam-based Dutch company which sells electronics online. They have a few physical stores, but their main business is selling whatever piece of electronics that you can imagine—from laptops and washing machines to leaf-blowers and drones—via their webshop. They are amazingly successful. Launched 20 years ago, they have grown to an annual turnover of…

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EasyJet Vs. Ryanair: How Low Can Low Cost Go?

For a while already, the airline industry is suffering. This hits not only the traditional full service airlines, but also the low-cost carriers that challenge them. This has led to various profitably warnings, bankruptcies and industry-wide drops of share price over the last years. As Europe’s most dominant low-cost carriers, also easyJet and Ryanair suffer. Fuel…

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