There are countless books and articles arguing what business strategy should stand for. But only rarely are they forward-looking and suitable for the 21st century.

In my 20+ years as strategy researcher, I’ve collected the best insights, viewpoints, and recommendations about strategy. This has resulted in a 7-page whitepaper that outlines what strategy should look like to be effective in today’s and tomorrow’s world.

What you get from this whitepaper:

• A printable Strategy Manifesto to fall back on
• Ten actionable principles to make strategy work
• A fresh perspective on the purpose of strategy
• Five core values to embrace in your own organization