The Strategy Sketch
The Strategy Sketch is a strategy generation tool that aids in determining the next best step for your organization.
"The Strategy Sketch is a key framework that I work to integrate into each strategy I develop within my role. It is the ideal approach to tactfully answer each aspect that makes a strategy come to life successfully, rooted in the value proposition for the consumer and the company."
Danielle Weiss, Global Director Digital Experiences at Nike
Generating a great, sustainable strategy is a complex and abstract challenge. The answer to this
challenge is an actionable canvas that puts your whole organization in perspective.
The purpose of this 15-page whitepaper is to help you simplify the strategy generation process
by starting at the most important and concrete point: your current strategy.
What you get from this whitepaper:
- A printable Strategy Sketch to fill in during meetings
- A concrete step-by-step plan for how to use the Sketch
- Guiding questions for each element of the Sketch
- A simple way to make abstract strategy concrete